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Gold: Value

Gold has an extraordinary heritage with unique qualities and been used in the making or adorning of precious objects in the world. Through time, a gold standard became accepted whereby a country was limited to issuing only the amount of currency equal to the amount of gold it held in reserve by the end of the 20th century. Even now, Gold has been used as currency as well as for adornment and ornamentation. However, gold is still more for a prized material for jewelry.
Pure gold is too soft to be used by itself in jewelry; it can be bent, twisted, stretched, hammered and milled lending itself to a wide spectrum of jewelry shapes and textures. However, in its purest form, as an enduring element found naturally in a distinct yellow color, gold is resistant to rust, tarnish, and corrosion.
Therefore, pure gold, also known as 24 karat gold, is rarely used in jewelry as any knocks or scratches could deface the jewelry entirely, so it must be combined with an alloy Gold. This precious metal enhances everything from big, bold fashionable designs to intricately detailed treasures. The styles available for chains, necklaces, pendants, earrings, bracelets and rings are only limited by the designer's imagination.

Gold: Purity

Pure gold is too soft for everyday wear, so it is alloyed with a mixture of metals like silver, copper, nickel, and zinc to give it strength and durability. Karatage, is the term used to describe the purity of gold and gold alloys , and denoted by a number followed by "k" indicates purity, or how much of the metal in a piece of jewelry is gold. Karatage is expressed in 24ths, making 24k gold, 100% gold. As the purity of gold in the alloy becomes lower, the gold alloy becomes harder and more durable, however the metal also can lose some of its depth of luster and also, due to the impurities may become liable to tarnish. For fine jewelry, 10 karat and 14 karat gold and typically these are the gold alloys used in the jewelry made by MyDiaLand.com. The decision between 10k and 14k is a matter of personal taste and preference. 10k has the advantages of added strength, but lacks higher gold content and beauty of the rich yellow color found in 14k.

Karat Purity
24 K 100% pure gold
22 K (VG) 91.7% gold + 8.3% other metals
18 K 75% gold + 25% other metals
14 K 58% gold + 42% other metals
10 K 42% gold + 58% other metals

Gold: Color

The color of gold is determined by two factors of The type of metal alloys included and The percentage of each metal alloy. However, creating gold alloys has some benefit, in that, by choosing the alloying metals, the gold can be imparted with another desirable color. Not only more variable colors, but the lower price of gold means that it is a very budget friendly alternatively to platinum.

Color Alloy Contains
White Gold Nickel, Zinc, Copper
Yellow Gold Copper, Silver
Rose Gold Copper, Silver
Green Gold Silver, Zinc, Copper
White Gold with Black Rhodium Nickel, Zinc, Copper, Black Rhodium
Vermeil Silver

Yellow Gold

Natural gold and color-saturated alloys are what give yellow gold jewelry its rich shine. The alloys most commonly used, are copper with a red hue, and silver featuring a green hue. An expert mixture of copper, silver and pure gold gives this precious metal its signature warmth.

White Gold

In order to make the white gold, it is combined with metal alloys of gold and some white metals such as silver, palladium and rhodium. Although strong, rhodium may wear away over time. But, replating is not difficult.

White Gold with Black Rhodium

Black rhodium is plated to white gold creating a rich black appearance that is extremely hard and strong. As with traditional white rhodium, black rhodium also may wear away over time. Rhodium is little cheaper than gold.

Rose Gold

Rose gold is made using a mix of pure gold with including a copper alloy. Again, the overall percentages of metal alloys is the same for rose gold as it is for yellow or white, there is just a different mixture in what alloys are used.


Rich in golden color, many of our fine jewelry pieces are crafted with vermeil. Sterling silver is plated with 18k gold that is a minimum of 2.5 microns in thickness for longwearing durability. We recommend cleaning your vermeil jewelry with a jewelry cleaning cloth only; vermeil should not be exposed to any liquid cleaner.


Since gold is a natural element, it is affected by harsh chemicals such as chlorine or other cleaning products. your gold jewelry should be removed before using chemicals to reduce daily abrasions and prolong the luster doing any rough work such as DIY, gardening, carrying out domestic cleaning or swimming. To keep your gold jewelry clean, use a solution of warm water and detergent-free soap(mild solution of soap) with a soft-bristled brush. When not worn, store your gold jewelry in soft cloth bags or the jewelry box to protect them from the elements of daily exposure. Be sure to check any diamond settings periodically for possible damage. If you see a loose prong, or if the setting looks out of line, immediately bring it to a professional for inspection.


Sterling silver popularly has been used worldwide for centuries as a valuable precious metal. Sterling silver is great with regards to fashion. It is very easy to wear because of its neutral color. Silver is relatively inexpensive so it allows you to have an assortment of pieces, needless to say, it makes an affordable gift. Sterling Silver is used in the design of the jewelry known as sterling platinum. The majority of silver today comes from Canada, Peru, Mexico, and the United States.

Silver is a very ductile and malleable metal which means it is fragile, soft, and can be damaged easily. Silver is mixed with another alloy, usually copper, to make it harder and more durable Sterling silver is the best quality of silver because it contains 92.5% silver and only 7.5% copper is often plated with rhodium to improve brilliance and protect from tarnishing and to re-plate the silver can be very expensive. Wearing silver often helps avoid discoloration of the metal. Silver is often marked or stamped for quality. They stamp sterling silver to identify that it is high quality.

Silver is a very soft metal in its purest form and whilst this makes it a joy to work with. This malleability means silver is suited to creating vessels and utensil, their value enhanced by the antimicrobial properties of silver. But, Silver scratches quite easily, it also means that it is easy to damage. Therefore it is important to store it in a soft pouch and wear it with care. However, these days, silver jewelry is more popular, and more valuable than ever before. As pure silver is easily damaged, for jewelry, silver is typically alloyed with copper and nickel to create sterling silver which is 92.5% pure.


Sterling silver can be scratched or dented and damaged. These scratches can be polished out but it is better to avoid damaging your jewelry . Therefore your silver jewelry should be removed before using chemicals to reduce daily abrasions and prolong the luster doing any rough work such as DIY, gardening, carrying out domestic cleaning or swimming.

Silver jewelry can be given a general clean at home with soapy warm water to remove grit and grime. A jewelry cleaning cloth can be used to remove light tarnish. It is also advised that silver jewelry is checked and cleaned yearly by an experienced jeweler to ensure it is kept in best condition.


Platinum is the purest and most valuable of the metals used for fine jewelry because of its rarity and purity. Its unique properties include its durability and resistance to bending and tarnishing. Its white luster shows little wear and beautifully enhances gemstones, making it ideal for settings. These qualities make platinum a highly sought after metal for the production of engagement rings and wedding bands. Furthermore, platinum's rich white luster beautifully sets off diamonds, and its neutral color enhances any gemstone's brilliance and depth. It also contributes to the higher value usually associated with platinum both as a metal and within finished jewelry products.

Platinum can be buffed and restored easily by most jewelers to its original shine without chemicals or special treatments. Platinum has been enjoying resurgence as part of the current interest in white metals.

A single ounce of platinum is produced by10 tons of ore mined. Supplies of platinum still remain scarce, which contributes to its higher cost. In these days, the main suppliers are Russia and South Africa.

In the U.S., platinum is used in near pure form for jewelry because of its strength. Strict laws maintain a very high level of quality for platinum and platinum alloys. It is alloyed only with "sister" metals such as iridium, osmium, palladium, rhodium and ruthenium, and by law, unsoldered platinum articles may contain no more than 1.5% base metal content. Platinum jewelry stamped "IRIDPLAT" contains 90% platinum and 10% iridium. A piece marked "PLAT" must contain at least 95% pure platinum.

Things to avoid with your jewelry

To maintain the beauty of your jewelry, whether it is gold filled or solid gold, salt water, chlorine (swimming pools) and all heavy detergents and cleaning agents should be avoided.  Do not rhodium plate.